Our Philosophy
Parent Child -Growing Together
Childrearing is a mutual growth process for both parents and children. For parents it is balancing their needs and wishes with the needs and wishes of their children.
When both parents and children grow together, the resulting intimacy in family life fulfils the yearnings of all family members for loving and aggressive exchanges, for sharing pleasures, and for learning values. This kind of empathic family is the source of the knowledge and the skills needed for citizenship, work, friendships, and later parenthood. It is exceedingly valuable for society. This is why we are selecting the toys for parents, who want to play with their children in an aesthetically way and not to feel bored about play.
Teaching
Founder Maria Montessori stated “It begins with a knowledge of surroundings.
This theory of teaching understands that children have an innate interest to learn and will be able to do so in a suitable environment.
That's why we are picking different categories and comprehensive, high-quality products for all families.
Beauty
We are committed to selecting products for children that are beautiful, durable, and fun. Let them cultivate a sense of beauty from an early age. The use of colour, fabric, decoration and music is simple and artistic, reflecting the aesthetic values of the children’s cultural backgrounds, rather than the mass-produced culture of childhood promoted by media and commercial interests. In the Montessori view, an artistically beautiful environment inspires and uplifts children and helps them to concentrate.”